The Wisconsin Chapter of AESP plans a monthly happy hour each month. This informal gathering of local members and interested energy industry professionals provides our colleagues an opportunity to network and socialize. We also hold quarterly events centered around a specific topic (i.e. potential studies, behavior change, implementation war stories, etc.).
Bobbi Fey, ICF
Latisha Younger-Canon, Navigant Consulting
Claire Cowan, Seventhwave
Katie Mueller, Franklin Energy Services
Erikka Byrge, Seventhwave
Geographic Area Served
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"It's Really Hard to Give Away Money" presentation
June 20, 2017
5:30pm - networking
6pm - presentation
MG&E Innovation Center
Learn what our panelists have to share on effective strategies for overcoming energy efficiency program marketing challenges.
Is your HVAC Manufacturer Helping Promote Utility Programs?
Speaker: Kevin DeMaster - Mitsubishi Electric U.S., Inc., Cooling and Heating
DSM programs are always faced with the challenge of getting trade allies to participate. Increasing pressures on the implementer and utility to meet goals require objective thinking and to continuously evaluating ways to make this happen. In this presentation, you will learn some examples of innovative strategies, marketing, behavioral angles, and data analytics that are being deployed by a manufacturer and implementers to foster these high attribution activities to increase trade ally program participation.
The Race to the Finish: How Increased Transparency Helps Trade Allies and Programs Win
Speaker: Erin Soman, CEM, LEED AP - Focus on Energy
How would you feel if you were asked to run a marathon, but never kept informed of your progress? Reaching the goal would be daunting. While programs don’t ask as much from trade allies, there is still the need for increased transparency and recognition. Wisconsin’s Focus on Energy Business Incentive Program had just over 450 registered trade allies associated with nearly 70 percent of the applications processed and savings delivered in 2015. With more than 2,600 participating business customers in 2015, the ratio between business customers and registered trade allies shows the impact of trade allies. Trade allies had proven their efforts were more far reaching than what the program could achieve on its own.
Contractor Marketing and Outreach: Growing a Residential Efficiency Program from the Inside Out
Speaker: Alyssa Spiel - Wisconsin Energy Conservation Corporation
Effective consumer marketing is a significant contributor to the success of residential energy efficiency programs. Just as vital, however, are marketing and outreach efforts directed at the contractors, trade allies and retailers operating within the utility’s boundaries. We will learn about the value of:
(1) marketing an energy efficiency program to contractors
(2) effective contractor outreach and education
(3) examples of the impact of outreach and sales tools on actual residential energy efficiency programs.
Past Events and Pictures
February 15, 2017
AESP Wisconsin Chapter Luncheon
Location: AESP 27th National Conference
February 28, 2017
Happy Hour - MobCraft Taproom
March 1, 2017
Happy Hour - Cafe Hollander
December 8, 2016
UW Health at the American Center Tour
UW Health at The American Center is a unique health and wellness facility that opened on Madison's east side in 2015. The five-story, 503,000-square foot structure offers inpatient and outpatient care in a welcoming, patient- and family-centered environment. Included in this tour is a behind-the-scenes look at the operation of this facility and a presentation from facilities staff, the construction project management team, and the Director of Energy Management and Sustainability with the University of Wisconsin on the sustainable attributes of this building and their experience working on the project.
October 20, 2016
Reaching Tough to Target Markets
In this session, we'll look at the different ways to reach niche audiences through program evaluation and implementation practices. Our three panelists will share their own strategies that yielded success in markets that include chain stores, manufactured homes and residential high energy users, and they will provide recommendations on how to maximize your outreach efforts.
August 11, 2016
Meet Us By The Lake!
Join the Wisconsin chapter at the East Side Club for a lakeside concert to celebrate summer.
June 23, 2016
Recess for Lunch
Spend your lunch with fellow hungry energy artisans this June 23rd at 11:30am at the Pasqual's Hilldale in Madison.
April 21, 2016
Milwaukee Happy Hour
Join us after work on April 21 at Stubby's for socializing with the Mke area energy crowd!
April 13, 2016
Tour the Wisconsin Institutes of Discovery!
See this unique award-winning building that houses two research institutes: the private Morgridge Institute for Research and the public Wisconsin Institute for Discovery. Learn about the sustainable attributes of this LEED Gold certified facility on the UW Madison campus. Tour will be followed by a happy hour at Steenbock's on Orchard on the first floor of the building. Car parking and directions for the Discovery Building on the UW Madison campus:
Hourly parking is available in the Union South parking Garage (Lot 80), located at 1308 W. Dayton Street, or in the Engineering Drive covered parking ramp (Lot 17), located at 1525 Engineering Drive. For more information, please visit: http://transportation.wisc.edu/parking/visitor.aspx.
February 3, 2016
Chapter Lunch at AESP National Conference
While at the AESP National Conference & Expo, be sure to join us for lunch. This lunchtime meet and greet will allow members an opportunity to connect, reconnect, and network with fellow Wisconsin AESP members. The group will also have a roundtable discussion about ideas for Wisconsin chapter events in 2016.
January 19, 2016
Madison Happy Hour, Brochach on the Square
January 21, 2016
Milwaukee Happy Hour, Stubby’s Gastrogrub & Beer Bar